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5 Ways to Promote Your Dog Walking Business


By ProMatcher Staff



Dog walking is a great way to turn your passion for animals into a business venture! You get to spend time with many different types of dogs while providing a valuable service to their owners. If you need a little help finding new clients, check out the tips below.

1. Distribute flyers and brochures

This is one of the best strategies for getting the word out about any local business! The people who need dog walkers are often very busy people. Think about hanging up flyers in places where people might notice them during their morning commute.

You can also post flyers at the pet store, the dog park, or maybe even the vet's office. Think about places that pet owners visit frequently!

2. Join a professional association

This is a great way to demonstrate your commitment to the dog walking profession! Additionally, many of these organizations offer marketing tools, networking opportunities, and educational resources. The National Association of Professional Pet Sitters and Pet Sitters International are just two of the organizations that you may want to consider joining.

3. Specialize in certain breeds of dogs

If you have experience working with specific breeds, use this to your advantage! Don’t hesitate to include information like this in your company’s marketing materials. People will want to know more about your qualifications and experience level. If they know you’ve cared for other dogs like theirs, they may be more likely to hire you.

4. Offer neighborhood discounts

The more dogs you can walk at the same time, the better. While there’s obviously a limit to how many dogs you can walk at once, you can cut down on travel time (and expenses) by walking multiple dogs in the same neighborhood. You can grow your customer base by focusing your advertising efforts in one particular area. Offering a discount is a great way to win people over and gain some traction in the neighborhood.

5. Improve your online presence

More and more consumers are going online to research local businesses. For example, a 2015 BrightLocal survey found that 92% of consumers read online reviews.

Although flyers and brochures can be very effective, it's also important for your business to have an online presence. If your company does not have a website, you should think about investing in one! If you don’t have the budget for a website right now, you can start building your reputation online by joining directories or creating social media profiles. This will help to increase the visibility of your business to a new audience.

You can also promote your business with ProMatcher. We offer
free business listings
to dog walkers and pet sitters.

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About the Author

ProMatcher Staff, ProMatcher
Orlando, FL 32803

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